Push notifications are a powerful tool for engaging with users and driving conversions. However, tracking key metrics that indicate how well they're performing is important to ensure that your push notifications are effective. Here are some key metrics to consider:
Click-Through Rate (CTR)
Click-through rate (CTR) is the percentage of users who click on a push notification after receiving it. This is an important metric to track, indicating how well your push notifications resonate with your audience. A high CTR means that users find your notifications relevant and engaging, while a low
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